Terms of Service

By creating an account or using the Services, you agree to these Terms. If you don’t agree, don’t use the Services.

2.1 Definitions

• Account — Your registered SEORav account.
• Customer Content — Content you upload to, generate through, or publish using the Services — including articles, briefs, prompts, voice profiles, and connected URLs.
• Services — The SEORav platform, website at seorav.com, APIs, and related software and services.
• Subscription — A paid plan (Solo, Studio, or Agency) you select after the trial.
• Trial — The 7-day evaluation period that begins when you sign up. Card required.

2.2 Your account

1. You must be at least 18 years old to create an account.
2. You must provide accurate information when registering and keep it up to date.
3. You’re responsible for keeping your password secure. Notify us immediately if you suspect unauthorized access at security@seorav.com.
4. One person or organization may not maintain multiple free trials to circumvent our trial-period limits.
5. You are responsible for all activity under your account.

2.3 Free trial and subscription

1. The Services include a 7-day free trial that begins when you create your account. Card details are required to start the trial.
2. If you do not cancel before the end of the trial, your card will be charged for your selected tier on day 8.
3. Subscriptions are billed monthly in advance, in the currency shown at checkout.
4. You can cancel your subscription at any time from your account dashboard, which redirects you to the Stripe Customer Portal. Cancellation takes effect at the end of your current billing period.
5. Founding-member pricing (where applicable) is locked at the discounted rate for the lifetime of the account, transferable to a new card or billing email but not to a different person or entity.
6. We reserve the right to change standard pricing with 60 days’ written notice. Founding-member rates remain unaffected.

2.4 Your content and ownership

1. You own your Customer Content. You retain all rights, title, and interest in articles, briefs, voice profiles, and other content you create through the Services.
2. License to us. You grant SEORav a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, and display your Customer Content solely as needed to provide the Services to you.
3. Per-site allocation. Each site you connect counts toward your tier’s limit. To serve additional sites, upgrade your plan.
4. Marketing license. You grant SEORav a non-exclusive license to reference, anonymize, and display your Customer Content (in anonymized or aggregated form) in case studies, marketing materials, blog posts, and product demonstrations. We will not attribute specific content to your brand without separate, written consent.
5. Export on cancellation. Upon account closure, you may export your Customer Content (articles as Markdown, voice profiles as JSON) for 30 days, after which content is permanently deleted.

2.5 AI-generated content — important disclosures

1. The Services use third-party AI providers (currently Anthropic for Claude, Voyage AI for embeddings, and a planned image generation provider) to generate, score, and analyze content.
2. AI-generated content may occasionally contain factual errors, outdated information, or unintended similarities to existing copyrighted works. You are responsible for reviewing all AI-generated content before publishing it.
3. Copyright risk in AI output. Despite SEORav’s quality gate (which is designed to reject derivative content), we cannot guarantee that AI-generated content does not inadvertently reproduce or paraphrase copyrighted material. You bear sole responsibility for verifying that content you publish does not infringe third-party rights. SEORav is not liable for copyright claims arising from your publication of AI-generated content.
4. You agree not to publish content that you believe to be derivative, unoriginal, or potentially infringing.

2.6 Acceptable use

You agree not to use the Services for any purpose listed in our Acceptable Use Policy, which is incorporated into these Terms by reference. Violations may result in immediate suspension or termination of your account.

2.7 Third-party connections

1. The Services connect to third-party platforms (Webflow, Ghost, WordPress, HubSpot, Wix, Shopify, generic webhook, Google Search Console, and others) via OAuth or API.
2. You authorize SEORav to access these third-party accounts on your behalf for the purposes described during the connection flow.
3. You’re responsible for maintaining valid credentials with these third parties. We’re not liable for service disruptions caused by expired tokens, revoked permissions, or third-party service outages.
4. Third-party platforms have their own terms and privacy policies. We’re not responsible for those.

2.8 Service availability

1. We aim for high availability across all tiers. Service availability commitments and any service-level credits are described in your subscription terms or, for Agency-tier customers requesting them, in a separate agreement.
2. We perform scheduled maintenance during off-peak hours (typically Sundays 02:00–04:00 UTC) and will give 48 hours’ notice for any maintenance expected to cause downtime.
3. We’re not liable for downtime caused by force majeure, third-party service failures (e.g., infrastructure provider outages), or your own configuration errors.

2.9 Refunds

Refund terms are detailed in our Refund Policy. In summary: we don’t offer goodwill refunds — the 7-day trial is designed for evaluation. Billing-error refunds (duplicate charges, post-cancellation charges, wrong-tier charges) are processed within 5 business days. Your statutory rights under the UK Consumer Rights Act 2015 are unaffected.

2.10 Intellectual property of the Services

1. SEORav, the SEORav name, logo, and the Services (excluding Customer Content) are owned by SKB Business Service Ltd.
2. You may not copy, reverse-engineer, decompile, or create derivative works of the Services.
3. The 22-signal scorecard methodology is published openly for transparency, but the implementation, code, and trained weights remain SEORav’s proprietary intellectual property.

2.11 Confidentiality

1. “Confidential Information” means non-public information disclosed by either party that is identified as confidential or that a reasonable person would understand to be confidential.
2. Each party will protect the other’s Confidential Information with the same degree of care it uses for its own (and at minimum, reasonable care).
3. This obligation survives termination for 3 years.

2.12 Termination

1. Either party may terminate at any time. You can cancel from your dashboard.
2. We may suspend or terminate your account immediately if you breach these Terms, the Acceptable Use Policy, or applicable law.
3. Upon termination, your right to use the Services ends. You can export your Customer Content for 30 days.
4. Sections 2.4 (your content), 2.5 (AI disclosures), 2.10 (our IP), 2.11 (confidentiality), 2.13 (warranty disclaimer), 2.14 (liability), 2.15 (indemnification), 2.16 (governing law), and 2.17 (general) survive termination.

2.13 Warranties and disclaimers

1. We warrant that the Services will perform materially as described in our documentation.
2. EXCEPT AS EXPRESSLY STATED, THE SERVICES ARE PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.
3. We do not guarantee any specific SEO ranking outcomes, AI citation rates, traffic increases, or revenue gains. Results depend on many factors outside our control.

2.14 Limitation of liability

1. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES.
2. EACH PARTY’S TOTAL LIABILITY UNDER THESE TERMS, FOR ANY REASON, IS CAPPED AT THE GREATER OF (A) £500 OR (B) THE FEES YOU PAID TO US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY.
3. Nothing in these Terms limits liability for: (a) death or personal injury caused by negligence, (b) fraud or fraudulent misrepresentation, (c) any other liability that cannot be excluded under UK law.

2.15 Indemnification

1. You will defend and indemnify us against third-party claims arising from: (a) your Customer Content, (b) your publication of AI-generated content, (c) your breach of these Terms or applicable law, or (d) your misuse of the Services.
2. We will defend you against third-party claims that your authorized use of the Services infringes a third party’s intellectual property rights, subject to the liability cap in Section 2.14.

2.16 Governing law and dispute resolution

1. These Terms are governed by the laws of England & Wales.
2. The courts of England & Wales have exclusive jurisdiction over any disputes.
3. Before filing a lawsuit, both parties agree to attempt good-faith resolution by emailing legal@seorav.com (for SEORav) or through your account dashboard (for you), with a 30-day notice period.

2.17 General

1. Entire agreement. These Terms, together with the Privacy Policy and Acceptable Use Policy, constitute the entire agreement between us.
2. Changes. We may update these Terms. Material changes will be notified by email at least 30 days before they take effect.
3. Assignment. You may not assign these Terms without our consent. We may assign in connection with a merger, acquisition, or sale of assets.
4. Severability. If any provision is unenforceable, the remainder stays in effect.
5. No waiver. Our failure to enforce a right is not a waiver of it.
6. Notices. Notices to you go to your account email. Notices to us go to legal@seorav.com.
7. Force majeure. Neither party is liable for failure caused by events beyond reasonable control (natural disasters, war, pandemic, third-party infrastructure outages).

2.18 Contact

Questions about these Terms? Email legal@seorav.com.