Terms of Service

By creating an account or using the Services, you agree to these Terms. If you don’t agree, don’t use the Services.

2.1 Definitions

• Account — Your registered SEORav account.
• Customer Content — Content you upload to, generate through, or publish using the Services — including articles, answer pages, briefs, prompts, voice profiles, generated images, social posts, outreach drafts, and connected URLs.
• Services — The SEORav platform, website at seorav.com, APIs, and related software and services.
• Subscription — A paid recurring plan (Solo, Studio, or Agency).
• Programmatic SEO Batch — A one-off, prepaid batch of programmatically generated pages, purchased separately from a Subscription.
• Free window — The evaluation period (currently 7 days) during which you can use the Services before subscribing. See Section 2.4.

2.2 What the Services include

SEORav plans, writes, illustrates, and publishes search- and answer-engine content for the websites you connect. Depending on your plan, the Services include:

• Onboarding and brand analysis. We crawl the website you connect to learn your brand voice, your products, and your brand colours, and to suggest competitors worth tracking.
• Keyword research and strategy. We gather real search-volume and difficulty data, cluster it into topics, and build you a content calendar organised into monthly strategy cycles.
• Article and answer-page generation. We write long-form articles and short question-and-answer pages designed to be quoted by AI answer engines.
• Image generation. We generate a hero image and, where useful, illustrations placed inside the article body, styled to your brand colours. Generated images are stored on a public content-delivery URL so they load quickly on your site.
• Programmatic SEO. As a one-off purchase, we harvest a keyword set, cluster it, design a page blueprint, generate the pages in bulk, and drip-publish them to a site you nominate.
• Publishing. We publish finished content to the site you connect, attach metadata and structured data, and notify search engines that new pages exist.
• Citation tracking. We check whether AI answer engines are citing your brand, track competitors alongside you, and turn the gaps into content briefs.
• Site health. We verify published pages for canonical tags, structured data, image metadata, and indexability, and tell you how to fix what we find.
• Authority and backlinks. We find relevant sites worth a link, analyse what they publish, draft outreach emails for you, send them from a mailbox you connect, and monitor the links you win. See Sections 2.7 and 2.10.
• Repurposing. We turn published articles into social posts for the LinkedIn, X, and Facebook accounts you connect, and can publish them on a schedule.
• Agency tools. On the Agency plan, a dashboard covering every client site on your account, with seats billed per site.

We also offer a free SEO and AEO audit tool at seorav.com that anyone can use without an account. You may use it only on websites you own or have permission to test.

2.3 Your account

1. You must be at least 18 years old to create an account.
2. You must provide accurate information when registering and keep it up to date.
3. You’re responsible for keeping your password secure. Notify us immediately if you suspect unauthorized access at security@seorav.com.
4. One person or organization may not maintain multiple free trials to circumvent our trial-period limits.
5. You are responsible for all activity under your account.

2.4 Free window, trial, and subscription

1. You can sign up, connect a site, and plan your content strategy and calendar without entering card details.
2. Your free window is 7 days. It starts when your content calendar is first generated — not when you create your account — so the time you spend setting up does not count against it.
3. Generating and publishing articles requires an active Subscription.
4. If you subscribe during your free window, we pass the days you have left to Stripe as a trial. Your card is not charged until that trial ends, and you can cancel before then at no cost.
5. If your free window has already elapsed when you subscribe, your subscription begins immediately and your card is charged at checkout.
6. Subscriptions are billed monthly in advance, in the currency shown at checkout.
7. Programmatic SEO Batches are one-off purchases, paid in full at checkout, and are not part of a Subscription.
8. You can cancel your subscription at any time from your account dashboard, which redirects you to the Stripe Customer Portal. Cancellation takes effect at the end of your current billing period.
9. Founding-member pricing (where applicable) is locked at the discounted rate for the lifetime of the account, transferable to a new card or billing email but not to a different person or entity.
10. We reserve the right to change standard pricing with 60 days’ written notice. Founding-member rates remain unaffected.

2.5 Your content and ownership

1. You own your Customer Content. You retain all rights, title, and interest in articles, briefs, voice profiles, generated images, and other content you create through the Services.
2. License to us. You grant SEORav a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, and display your Customer Content solely as needed to provide the Services to you.
3. Generated images. Images we generate for you are yours to use. They are stored on a public content-delivery URL, which means anyone holding the link can view the image file. Do not use image generation for material you need to keep private.
4. Per-site allocation. Each site you connect counts toward your tier’s limit. To serve additional sites, upgrade your plan.
5. Marketing license. You grant SEORav a non-exclusive license to reference, anonymize, and display your Customer Content (in anonymized or aggregated form) in case studies, marketing materials, blog posts, and product demonstrations. We will not attribute specific content to your brand without separate, written consent.
6. Export on cancellation. Upon account closure, you may export your Customer Content (articles as Markdown, voice profiles as JSON) for 30 days, after which content is permanently deleted.

2.6 AI-generated content — important disclosures

1. The Services use third-party AI providers to generate, score, and analyze content — currently Anthropic (Claude) for text, Voyage AI for embeddings, and Recraft for images. The current list is maintained in our Sub-processor List.
2. AI-generated content may occasionally contain factual errors, outdated information, or unintended similarities to existing copyrighted works. You are responsible for reviewing all AI-generated content before publishing it, including where you have enabled automatic publishing.
3. What our quality checks do and do not do. We run automated checks on structure, internal linking, readability, and answer-engine readiness. We do not run plagiarism detection, AI-detection screening, or copyright clearance on generated text or images.
4. Copyright risk in AI output. We cannot guarantee that AI-generated content does not inadvertently reproduce or paraphrase copyrighted material, or that a generated image does not resemble an existing work. You bear sole responsibility for verifying that content you publish does not infringe third-party rights. SEORav is not liable for copyright claims arising from your publication of AI-generated content.
5. You agree not to publish content that you believe to be derivative, unoriginal, or potentially infringing.

2.7 The SEORav citation network

Many SEORav customers publish material that is genuinely useful as a source for another customer’s article. Where our system finds a relevant, already-published page belonging to another SEORav customer, it may cite and link to that page from an article we generate for you. Symmetrically, your published pages may be cited from articles generated for other customers.

1. One setting controls both directions. Each site has a citation-network setting. Turning it off stops your articles citing the network and stops your pages being cited by it. You can change it at any time in your site settings.
2. Nobody pays for a placement. We do not sell, buy, or accept payment for these citations, and we do not guarantee any of them. A link is only placed where our relevance check passes.
3. They are ordinary editorial links. Citations appear as normal links in your article body. You can edit or remove any of them, before or after publication.
4. You remain responsible for the outbound links in content you publish, as with any other content the Services generate for you.

2.8 Acceptable use

You agree not to use the Services for any purpose listed in our Acceptable Use Policy, which is incorporated into these Terms by reference. Violations may result in immediate suspension or termination of your account.

2.9 Third-party connections

1. The Services connect to third-party platforms on your instruction. These currently include WordPress, Webflow, Ghost, HubSpot, Wix, Shopify, Framer, and a generic webhook for publishing; LinkedIn, X (Twitter), and Facebook Pages for social posting; Gmail and Microsoft Outlook for outreach; and Google Search Console.
2. You authorize SEORav to access these third-party accounts on your behalf for the purposes described during the connection flow. Credentials you supply are encrypted at rest and are never exposed to your browser.
3. You’re responsible for maintaining valid credentials with these third parties. We’re not liable for service disruptions caused by expired tokens, revoked permissions, or third-party service outages.
4. Third-party platforms have their own terms and privacy policies, and their own rules about automated publishing. You are responsible for complying with them. We’re not responsible for those platforms.

2.10 Outreach email

1. The Authority module drafts outreach emails and sends them from a mailbox you connect. The email comes from your address. For the purposes of email law, you are the sender, not SEORav.
2. You are responsible for complying with the email and marketing laws that apply to you and to your recipients, including UK GDPR and PECR, the EU GDPR and ePrivacy rules, CAN-SPAM in the United States, and CASL in Canada.
3. You must honour opt-out and erasure requests from recipients promptly. Tools to delete a prospect and their contact details are available in your dashboard.
4. Outreach emails include an open-tracking pixel and rewritten links so you can measure engagement. We store the timestamp and a counter only. Disclose this to recipients where the law requires you to.
5. To detect replies, connecting a Gmail mailbox grants read access to that mailbox. We read it only to match replies to outreach threads you sent through SEORav.
6. Using the Services to send unsolicited bulk email is a breach of our Acceptable Use Policy.

2.11 Service availability

1. We aim for high availability across all tiers. Service availability commitments and any service-level credits are described in your subscription terms or, for Agency-tier customers requesting them, in a separate agreement.
2. We perform scheduled maintenance during off-peak hours (typically Sundays 02:00–04:00 UTC) and will give 48 hours’ notice for any maintenance expected to cause downtime.
3. We’re not liable for downtime caused by force majeure, third-party service failures (e.g., infrastructure provider outages), or your own configuration errors.

2.12 Refunds

Refund terms are detailed in our Refund Policy. In summary: we don’t offer goodwill refunds — the free window is designed for evaluation. Billing-error refunds (duplicate charges, post-cancellation charges, wrong-tier charges) are processed within 5 business days. Your statutory rights under the UK Consumer Rights Act 2015 are unaffected.

2.13 Intellectual property of the Services

1. SEORav, the SEORav name, logo, and the Services (excluding Customer Content) are owned by SKB Business Service Ltd.
2. You may not copy, reverse-engineer, decompile, or create derivative works of the Services.
3. Our scorecard methodology is published openly for transparency, but the implementation, code, and trained weights remain SEORav’s proprietary intellectual property.

2.14 Confidentiality

1. “Confidential Information” means non-public information disclosed by either party that is identified as confidential or that a reasonable person would understand to be confidential.
2. Each party will protect the other’s Confidential Information with the same degree of care it uses for its own (and at minimum, reasonable care).
3. This obligation survives termination for 3 years.

2.15 Termination

1. Either party may terminate at any time. You can cancel from your dashboard.
2. We may suspend or terminate your account immediately if you breach these Terms, the Acceptable Use Policy, or applicable law.
3. Upon termination, your right to use the Services ends. You can export your Customer Content for 30 days.
4. Sections 2.5 (your content), 2.6 (AI disclosures), 2.13 (our IP), 2.14 (confidentiality), 2.16 (warranty disclaimer), 2.17 (liability), 2.18 (indemnification), 2.19 (governing law), and 2.20 (general) survive termination.

2.16 Warranties and disclaimers

1. We warrant that the Services will perform materially as described in our documentation.
2. EXCEPT AS EXPRESSLY STATED, THE SERVICES ARE PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.
3. We do not guarantee any specific SEO ranking outcomes, AI citation rates, traffic increases, or revenue gains. Results depend on many factors outside our control, including the policies of search and answer engines, which can change at any time.

2.17 Limitation of liability

1. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES.
2. EACH PARTY’S TOTAL LIABILITY UNDER THESE TERMS, FOR ANY REASON, IS CAPPED AT THE GREATER OF (A) £500 OR (B) THE FEES YOU PAID TO US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY.
3. Nothing in these Terms limits liability for: (a) death or personal injury caused by negligence, (b) fraud or fraudulent misrepresentation, (c) any other liability that cannot be excluded under UK law.

2.18 Indemnification

1. You will defend and indemnify us against third-party claims arising from: (a) your Customer Content, (b) your publication of AI-generated content, (c) outreach email you send through the Services, (d) your breach of these Terms or applicable law, or (e) your misuse of the Services.
2. We will defend you against third-party claims that your authorized use of the Services infringes a third party’s intellectual property rights, subject to the liability cap in Section 2.17.

2.19 Governing law and dispute resolution

1. These Terms are governed by the laws of England & Wales.
2. The courts of England & Wales have exclusive jurisdiction over any disputes.
3. Before filing a lawsuit, both parties agree to attempt good-faith resolution by emailing legal@seorav.com (for SEORav) or through your account dashboard (for you), with a 30-day notice period.

2.20 General

1. Entire agreement. These Terms, together with the Privacy Policy and Acceptable Use Policy, constitute the entire agreement between us.
2. Changes. We may update these Terms. Material changes will be notified by email at least 30 days before they take effect.
3. Assignment. You may not assign these Terms without our consent. We may assign in connection with a merger, acquisition, or sale of assets.
4. Severability. If any provision is unenforceable, the remainder stays in effect.
5. No waiver. Our failure to enforce a right is not a waiver of it.
6. Notices. Notices to you go to your account email. Notices to us go to legal@seorav.com.
7. Force majeure. Neither party is liable for failure caused by events beyond reasonable control (natural disasters, war, pandemic, third-party infrastructure outages).

2.21 Contact

Questions about these Terms? Email legal@seorav.com.